Market Research Analysts and Marketing Specialists Salary in Dallas, TX (2024)
Market Research Analysts and Marketing Specialists in the Dallas-Fort Worth-Arlington, TX metro area earn a median of $68,000 per year ($32.69 per hour) based on 21,230 jobs counted by the Bureau of Labor Statistics in 2024. That is -11.6% against the national median of $76,950 for this occupation.
Pay distribution
The median is a single point on a wide curve. The table below shows where market research analysts and marketing specialists actually sit across the pay range in Dallas, TX, from the bottom decile to the top.
| Percentile | Hourly | Annual | Note |
|---|---|---|---|
| 10th percentile | $20.60 | $42,850 | |
| 25th percentile | $26.88 | $55,910 | |
| Median | $32.69 | $68,000 | half earn more, half earn less |
| 75th percentile | $47.02 | $97,800 | |
| 90th percentile | $64.78 | $134,740 | |
| Average (mean) | $38.13 | $79,310 |
How Dallas, TX compares
The local median of $68,000 runs -11.6% below the US median of $76,950 for this occupation; it pays 36.7% more than the metro-wide median across all jobs ($49,740); within the metro it ranks 245th of 704 detailed occupations by median pay.
| Benchmark | Median annual | Difference |
|---|---|---|
| Dallas, TX — this occupation | $68,000 | — |
| US median, same occupation (all areas) | $76,950 | -11.6% |
| Dallas, TX — all occupations | $49,740 | +36.7% |
| Highest metro in the US for this job | $124,840 | -45.5% |
The location quotient of 0.95 is close to 1.0: the occupation's share of local employment tracks the national average.
High confidence The relative standard error on this estimate is 4.5%, which is a tight margin — the figure is stable enough to plan around.
Ranked 245th of 704 detailed occupations in the metro by median annual wage.
Highest-paying jobs in Dallas, TX
To put $68,000 in context, these are the best-paid detailed occupations in the same metro area. This occupation sits 245th.
| Occupation | Median annual | Employment |
|---|---|---|
| Pediatricians, General | $227,680 | 350 |
| Dentists, All Other Specialists | $227,570 | 60 |
| Podiatrists | $225,670 | 110 |
| Surgeons, All Other | $215,010 | 330 |
| Airline Pilots, Copilots, and Flight Engineers | $214,390 | 4,950 |
| Ophthalmologists, Except Pediatric | $211,550 | — |
| Psychiatrists | $210,580 | 190 |
| Anesthesiologists | $208,680 | 1,530 |
| Nurse Anesthetists | $204,020 | 1,530 |
| Physicists | $202,610 | 120 |
Where market research analysts and marketing specialists earn the most
Across the 25 metro areas with released data for this occupation, medians run from $60,900 to $124,840. These are the top markets.
| Metro area | Median annual | Employment |
|---|---|---|
| San Francisco-Oakland-Fremont, CA | $124,840 | 23,560 |
| Seattle-Tacoma-Bellevue, WA | $102,390 | 19,720 |
| New York-Newark-Jersey City, NY-NJ | $97,360 | 75,190 |
| Boston-Cambridge-Newton, MA-NH | $95,930 | 30,540 |
| Portland-Vancouver-Hillsboro, OR-WA | $87,950 | 9,700 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $85,850 | 18,960 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $84,640 | 20,140 |
| Denver-Aurora-Centennial, CO | $80,670 | 18,890 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $80,160 | 14,930 |
| Los Angeles-Long Beach-Anaheim, CA | $79,620 | 37,140 |
See the full national picture on the Market Research Analysts and Marketing Specialists salary by metro page.
Frequently asked questions
What is the median salary for market research analysts and marketing specialists in Dallas, TX?
The median annual wage is $68,000, or $33 per hour. That means half of the market research analysts and marketing specialists working in the Dallas-Fort Worth-Arlington, TX metro area earn more than this figure and half earn less. The average is $79,310.
What do the highest and lowest paid market research analysts and marketing specialists in Dallas, TX earn?
The bottom 10% earn $42,850 or less, while the top 10% earn $134,740 or more — a spread of $91,890 between the two ends of the distribution. The middle half of workers sit between $55,910 and $97,800.
Is market research analysts and marketing specialists pay in Dallas, TX above the local average?
Yes, it is 36.7% above the all-occupation median for the metro, which is $49,740. That comparison is the fairer one for judging local purchasing power, because it holds the metro's overall cost and wage level constant.
How does Dallas, TX pay compare with the rest of the US for this job?
At $68,000 the metro median is 11.6% lower than the US median of $76,950 for market research analysts and marketing specialists. Across the 25 metro areas covered here, this occupation ranges from $60,900 to $124,840.
How many market research analysts and marketing specialists work in Dallas, TX?
BLS counts about 21,230 people in this occupation in the metro area, or 5.30 jobs per 1,000 total jobs. The location quotient of 0.95 is close to 1.0: the occupation's share of local employment tracks the national average.
About these figures
Figures come from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey for 2024 (employment relative standard error 13.8%). OEWS measures what employers pay, not what any individual earns; it excludes self-employed workers, and it does not adjust for local cost of living.
Read the full methodology, or the original data at bls.gov/oes.